Bad Bunny to Headline Apple Music Super Bowl LX Halftime Show — A Cultural Victory in Motion
- Stephen Wick
- Sep 30
- 5 min read
Apple Music, Roc Nation, and the NFL are officially revealing that Bad Bunny — a three-time GRAMMY Award winner — will be the headliner for the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California on Sunday, February 8, 2026.
“What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.
Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,”
— Bad Bunny, in a heartfelt statement.
Bad Bunny, born Benito Antonio Martínez Ocasio, is no stranger to breaking barriers. In just a few years, he’s become Spotify’s most-streamed artist, a fashion icon, a WWE performer, and a force in social justice. His presence on the biggest stage in American entertainment — a spectacle seen by over 100 million people globally — signals one thing loud and clear: Latin music isn’t having a moment. It is the moment.
Shawn “JAY-Z” Carter, whose Roc Nation continues to curate the halftime shows, had this to say: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world's biggest stage.”
And from Apple Music’s Vice President of Music, Sports and Beats, Oliver Schusser:
“Bad Bunny’s music has not only broken records but has elevated Latin music to the center of pop-culture... We know this show will be unforgettable.”
In honor of the announcement, Apple Music Radio is set to present a Halftime Headliner Special on Monday, September 29 at 9:30 AM ET, showcasing Zane Lowe, Ebro Darden, and some surprise guests. Anticipate exclusive behind-the-scenes insights, fan reactions, and predictions regarding what Benito has in store for the main event in February. Tune in live on Apple Music Radio to be part of the worldwide discussion.
A Legacy of Game-Changing Halftime Shows
Bad Bunny joins an elite roster of halftime performers from recent years, each pushing creative boundaries and shattering records:
Usher (Super Bowl LVIII) – 3 Emmy nominations
Rihanna (Super Bowl LVII) – 5 nominations, 2 Emmy wins
Kendrick Lamar and hip-hop icons (Super Bowl LVI) – 3 Emmys, including Outstanding Variety Special (Live)
The Super Bowl Halftime Show has evolved from spectacle to cultural pulse point, and this latest announcement underscores the NFL’s — and Apple’s — commitment to amplifying the voices shaping today’s music.
If his previous performances are any indication — from Coachella and the VMAs to his sold-out world tours — Bad Bunny’s halftime show is set to be not only loud but also lyrical, political, and unapologetically Puerto Rican. With a discography that effortlessly blends reggaetón, trap, rock, and even bachata, fans should prepare for a genre-defying, multilingual burst of sound and storytelling.
Why This Matters
This goes beyond just music — it’s about visibility, representation, and empowerment. A Latin artist taking the lead on the Super Bowl halftime stage is not just a milestone; it signifies the true state of the culture. From El Conejo Malo’s streetwear beginnings to his poetic outcry against colonialism and gender stereotypes, this performance is set to be much more than mere entertainment.
Stay Connected: Follow @AppleMusic and @NFL for exclusive updates leading to the big day, and don’t miss the Halftime Headliner Special on Apple Music Radio.
This February, the lights will shine, the beats will drop, and the world will dance to the rhythm of Bad Bunny — on the world’s biggest stage.
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