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United Debuts First Media Network in the Airline Industry


By focusing on premium brand relationships in various sectors including retail, luxury goods, and media brands, Kinective Media aims to provide MileagePlus members with personalized and real-time offers.

United Airlines just unveiled Kinective Media, a groundbreaking media network that leverages travel data to deliver customized advertising, content, and offers from top brands in real-time to customers.

Kinective Media has partnered with top brands like Norwegian Cruise Line, Macy's, and Chase United Co-Brand Credit Cards to leverage the new technology platform.



By focusing on premium brand relationships in various sectors including retail, luxury goods, and media brands, Kinective Media aims to provide MileagePlus members with personalized and real-time offers. The official commercial launch is set to take place at the Cannes Lions International Festival of Creativity.


"We've built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale," said Richard Nunn, CEO of MileagePlus. "Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers

throughout the entire marketing funnel – from brand consideration to conversion – in a way that's highly personalized and relevant, and we're already seeing impressive results. There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that's valuable, effective and personalized."


Kinective Media is dedicated to improving the travel journey and building confidence among United travelers. Advertisers are unable to reach United customers' personal information. Instead, Kinective Media utilizes the preferences of U.S. customers aged 18 and above to form grouped and anonymous audience segments for advertisers. All U.S. customers have the choice to opt-out of Kinective Media targeted advertising whenever they want.




"Kinective Media collaborates with United Airlines to expand content reach through two of its most impactful media platforms: the acclaimed mobile app and the increasing number of seatback entertainment screens across United's fleet, recognized as highly targeted media assets within the industry.


United Mobile App – United boasts the world's most downloaded airline mobile app, with over 110 million downloads on IOS & Android and nearly 100 million monthly sessions. Continuously innovating, United adds pioneering features to enhance traveler convenience, such as automatic seat upgrades based on seat map preferences and personalized flight notifications through Live Activities for iPhone.


Seatback Entertainment – United's fleet features nearly 100,000 seatback screens, with plans for expansion under the United Next initiative as new aircraft are integrated and existing ones are retrofitted. These screens offer up to 3.5 hours of engagement per traveler, providing access to a vast library of over 2,800 movies and shows, a dynamic 3D moving map, personalized gate information, and digital menus available in more than 20 languages. Content is accessible both on seatback screens and personal devices.


United's latest cabin upgrades include 16-inch HD touch screens in United Polaris business class, 13-inch screens in first class, and 10-inch screens in United Economy."



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