UGG x Gray's Papaya Serves Up Mustard Seed Mania: The Goldenstar Clog Drop Turning NYC Streets Yellow

Southern California's Comfort Kings Unleash Limited-Edition Mustard Seed Clogs in Unlikely Hot Dog Collab

NEW YORK – UGG has just turned fashion norms on their head with its exciting AW25 release. The pioneers of California comfort have brought back their beloved Mustard Seed yellow in a fresh silhouette – the Goldenstar & Goldencoast UGGbraid Clogs – debuting alongside a legendary NYC hot dog establishment in a move that perfectly blends nostalgia with brilliance.

After years of fan petitions, iconic mustard color has made a comeback – now adorning their newly released braided clogs. Priced at $130, these velvety suede designs (available for men, women, and kids) boast lightweight soles and distinctive adjustable braided straps that can switch between a secure clog and a relaxed slide. But the real highlight? How UGG transformed downtown Manhattan into a yellow-brick road this Fourth of July weekend.

Picture this: New Yorkers clutching Gray’s Papaya’s famed “Recession Special” dogs while flaunting sunshine-bright clogs outside the Upper West Side flagship. This wasn’t coincidence – UGG orchestrated a full sensory takeover with free hot dog giveaways at Gray’s Papaya, Domino Park, and their Soho store.

"This collab marries two comfort icons," UGG North America VP Tracy Paoletti told us. "Gray’s represents NYC’s gritty soul – just like our clogs represent fearless self-expression."

Art Meets Pavement

The collaboration enlisted the iconic Cevallos Brothers, renowned sign painters whose artistry fills the feeds of every NYC insider on Instagram, to craft vintage hand-painted displays. Their colorful murals, adorning Brooklyn pop-ups and shops, reflected the bold style of the clogs while paying homage to Gray's roots from 1973.

Family Sizing: Toddler clogs ($65) ensure mini-me moments

Wear-Your-Way Straps: Braided swivel hardware elevates utility chic

Nostalgia Factor: Mustard Seed last appeared in 2021’s sold-out Tazz collection

The Vibe on Ground

Soho shoppers lined blocks for the drop, with influencers styling the clogs with everything from baggy denim to slip dresses. "They’re giving ‘90s skate park meets California vineyard," noted @StyleSneaks while snapping Domino Park pics.

The Mustard Seed clogs are exclusive to UGG.com and flagship stores – with industry whispers predicting a resale frenzy. Consider this your warning: Yellow’s the new black.

*UGG Goldenstar/Goldencoast Clogs ($65-$130) available now at* UGG.com | Follow the mustard wave: #UGGMustardSeed

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