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Temu: China’s answer to Amazon is already Australia’s popular free app. What makes it so addictive?

Updated: Dec 1, 2023

The foundation of Temu's business model revolves around highlighting popular products, effectively eliminating subpar ones. Additionally, their generous 90-day return policy offers added protection for dissatisfactory purchases. However, Temu's value-focused strategy may not be entirely beneficial for consumers. With the exposure to various marketing techniques, users might be inclined to excessive consumption, resulting in environmental waste and feelings of regret after making a purchase.





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