In a move for inclusivity in fashion, JCPenney is turning the spotlight on petite women with its latest collaboration: the Bold Elements x Ally Brooke collection. Designed in partnership with multi-platinum singer-songwriter Ally Brooke, this 29-piece line is all about empowering women of all heights and sizes to embrace their “Big Fashion Energy.”
Inspired by Ally’s own struggles to find trendy, proportional clothing as a 5’0” Latina woman, the collection challenges outdated fashion “rules” and delivers stylish, body-positive designs for petites, standard, and plus sizes. From monochromatic sets to flirty prints and rich textures, each piece is crafted for every body type, with prices starting at just $30. Whether you’re dressing for the office or a night out, these versatile styles are designed to mix, match, and make a statement.
“I’ve often been overlooked because of my stature or identity,” Ally Brooke shared. “This collection is about empowering women to feel confident and seen, no matter their size or background.”
But JCPenney isn’t stopping at fashion. To celebrate the launch, the retailer is introducing its first-ever Petite Power List, honoring eight petite women who are making waves in their communities.
From entrepreneurs and content creators to philanthropists and fashionistas, these trailblazers will be recognized at a special event in New York on February 5th. Each honoree will receive up to $5,000 to support a nonprofit of their choice or a mentorship opportunity with Ally Brooke or JCPenney’s Chief Customer and Marketing Officer, Marisa Thalberg.
“Inclusivity is at the heart of JCPenney’s mission,” said Thalberg. “This collection and the Petite Power List are about uplifting women who have been overlooked in fashion and beyond.”
The Bold Elements x Ally Brooke collection is now available online at JCPenney.com and in select stores, just in time for fashion week. To mark the launch, Ally Brook made a special appearance at the JCPenney store in San Antonio’s North Star Mall on January 25th, where fans can meet the star and shop the collection.
With this new line, JCPenney is proving that style knows no size—and that being petite doesn’t mean playing small. Whether you’re 5’0” or 6’0”, it’s time to step into your power and own your look.
Shop the Bold Elements x Ally Brooke collection today and celebrate fashion that fits you—perfectly.
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