Collaboration between artist/designer Kerri Rosenthal and Bloomingdale is dedicated to supporting breast cancer research. This year's campaign highlights the stories of past breast cancer survivors and current thrivers, honoring the women affected by this disease—a cause that resonates deeply with Kerri, inspired by her daughter's own battle with breast cancer.
BLOOMINGDALE’S ANNUAL PINK CAMPAIGN LAUNCHES IN TANDEM WITH AQUA X KERRI ROSENTHAL COLLECTION
Bloomingdale unveils AQUA x Kerri Rosenthal collection, coinciding with Breast Cancer
Awareness Month and its annual Pink Campaign. Over the past 19 years, Bloomingdale's has collaborated with the Breast Cancer Research Foundation (BCRF) and The Tutu Project, successfully raising more than $18 million through various initiatives across its U.S. stores and online platforms.
"We are thrilled to once again partner with Kerri Rosenthal on an incredible AQUA collection that benefits such an important cause," shared Frank Berman, EVP CMO at Bloomingdale's. "Each year, we have the privilege of supporting both BCRF and The TuTu Project to not only raise awareness but also to drive meaningful action through our annual Pink Campaign and Give Pink, Get More initiatives."
"This collection marks my third collaboration with AQUA and Bloomingdale's, and it carries a deep personal significance for me after my daughter Ali was diagnosed with breast cancer two years ago at the age of 30. I painted a garden for this collection titled 'Love Grows Here,' reflecting the idea that everything we do begins and ends with love," said Kerri Rosenthal. "To me, this collection is more than fashion; it's a celebration of life and resilience. We want the pieces to inspire women to dress up, feel great and beautiful no matter what they're facing. We're proud to dedicate a portion of the proceeds to charity, honoring Ali's journey and the journeys of others."
According to a press release, this marks the third collaboration between artist and designer
Kerri Rosenthal and Bloomingdale's, with this being the second collection dedicated to supporting breast cancer research. This year's campaign highlights the stories of past breast cancer survivors and current thrivers, honoring the women affected by this disease—a cause that resonates deeply with Kerri, inspired by her daughter's own battle with breast cancer. The vibrant 50-piece collection features ready-to-wear apparel for women and girls, sleepwear, home goods, and accessories, showcasing a delightful blend of essential colors and playful prints, including Kerri's iconic heart motifs.
To commemorate this launch, Bloomingdale's will contribute a one-time donation of $25,000 to the Breast Cancer Research Foundation. Additionally, Kerri Rosenthal and her daughter, Ali Heitz, will be hosting events at Bloomingdale's locations on 59th Street and Century City to further raise awareness.
AQUA x Kerri Rosenthal 59th St Fashion Show: On Saturday, October 5th, Kerri and her
daughter Ali will host an exciting in-store fashion show at the Bloomingdale's Flagship. This special event will feature Breast Cancer Thrivers strutting down the runway, showcasing stunning pieces from the collection. After the show, guests will have the opportunity to mingle during a meet and greet. You can sign up for the event HERE. VIP Ticket holders will enjoy premium seating at the Fashion Show and receive a $25 gift card to the AQUA x Kerri Rosenthal collection.
AQUA x Kerri Rosenthal Century City Panel: On Saturday, October 19th, Bloomingdale's Century City will welcome Kerri, Ali, and a panel of Women's Health Experts for an engaging discussion on health and empowerment through fashion, celebrating the AQUA x Kerri Rosenthal collection. Reserve your spot HERE, and attendees will receive a $50 gift card to shop the new collection!
Give Pink, Get More: From now until October 31, you can participate in this initiative both in-store and online. By enrolling, a $15 charge will be applied to your Bloomingdale's Credit Card, with 100% of the proceeds going towards research, support programs, and awareness for BCRF and the Tutu Project. Additionally, cardholders will earn $25 in rewards for every $250 spent on eligible purchases using their Bloomingdale's credit card.
PINK Yoga & Pilates: Start Breast Cancer Awareness month with Bloomingdale's PINK
YOGA & Pilates classes. Join us at select locations for a morning filled with movement, all in support of The Breast Cancer Research Foundation and The Tutu Project. Secure your spot through the links below.
GO HERE for 59th Street: 10/11 8AM
GO HERE for Fashion Valley: 10/5 10AM
GO HERE for Boca: 10/6 9:30AM
GO HERE for Tysons: 10/6 10AM
GO HERE for Lenox Square: 10/6 10:30AM
GO HERE for Aventura: 10/7 9:30AM.
Bloomingdale's Pink Philanthropic Partners include:
The Breast Cancer Research Foundation is the leading private supporter of breast cancer research globally, including studies on metastatic breast cancer, and holds the distinction of being the top-rated breast cancer organization in the United States.
The Tutu Project, created by Bob and Linda Carey, is dedicated to uplifting breast cancer patients through both financial assistance and emotional encouragement.
For more details about the Bloomingdale's PINK Campaign, visit Give Pink Get More, and to find information on local PINK Yoga and PINK Party events, check Eventbrite in select areas. Stay connected for the latest updates on social media @Bloomingdales.
To shop collection visit: https://www.bloomingdales.com/shop/aqua-x-kerri-rosenthal?id=1176370
THANK YOU FOR YOUR TIME
DISCLAIMER
The views and opinions expressed in this article are those of the authors and do not
necessarily reflect the official policy or position of The Steven Wick Blog. Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.
If you decide to purchase any item using our authorized referral/affiliate links, be aware, we may receive a portion of the sales as commission, i.e. if you purchase a product/service.
To shop, select or click buttons, links or images, you will be redirected to product pages. Please, carefully research before you purchase. Feel free to share and leave a comment, we would love to hear from you. Your feedback is very important to us.
For more like this, music, literature, news, fashion, savvy political commentary, and fascinating features, sign up for the Steven Wick News Letter.
We here at the Steven Wick Blog are so proud of our work, we’d like to thank you for being a part of our community. However, our mission to share so much from music, literature, lifestyle to fashion is a 24/7 undertaking! We need your help to continue our work. Your financial donation will help us not only keep the lights on, but enable us run many more stories in the future to come. DONATE HERE
Message Of Gratitude
We deeply appreciate your contribution in making our blog the top brand among customers.
Without you as our readers, we wouldn't have achieved this level of success. Your satisfaction is our utmost priority, and we assure you that we will always be a reliable source for your entertainment needs.
Your trust in us is invaluable, and we are grateful for your generous donations as our readers.
A number of you took an extra effort and opted to contribute as monthly donors. By doing so, your generous contribution is multiplied by twelve throughout the year, thereby amplifying the impact you have on our work. Your dedication truly makes a significant change, and we sincerely appreciate your valuable support.
Your support has been instrumental in our brand's success.
Thank you for being with us throughout the past year.
As we continue to grow and enhance our business, we pledge to prioritize your needs and interests.
Best Regards
The Steven Wick Team
Comments